When two companies merge, identity crisis is inevitable. As an integral part of the team that debated the virtues of names, brands and identities, Krush was on the ground floor of an exciting time for the new Emida – the resultant face of the merger between Debisys and Emida. Within six weeks, the Emida and Krush team coordinated, developed and delivered branding, identity package, web site – including Flash promotion, public relations, trade show booth, collateral materials and one VERY successful launch at Emida’s largest industry show in Las Vegas. Imagine what we could do in seven weeks.