Mario® knows how to have fun! Visteon’s new Dockable Entertainment System, featuring Game Boy Advanced® launched in time for families nationwide to take Mario on their summer road trip. The full project included a new web section, Summer Road Trip contest web section, online promotions and an interactive module that would allow parents and children alike to experience the Dockable Entertainment System before buying. All design was done under Visteon and Nintendo corporate branding guidelines, and required legal approvals from both parties.